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Your Net Promoter Score Should be Your KPI for Ecommerce Growth

“Net Promoter Score” is a simple-to-understand customer loyalty indicator closely associated with sales and profit growth. Online sellers can use this metric and associated customer interactions to improve customer service, encourage loyalty, and grow. Fred Reichheld of Bain & Company, in conjunction with research firm Satmetrix, developed (and trademarked) the Net Promoter Score concept in […]

Posted by: Matt | June 24, 2018
analytics

How to Exclude your IP Address in Google Analytics

To create an IP address filter, you’ll need to know the public IP address you’re using. The easy way to find your IP address is by searching what is my IP address in Google. How to find your public IP address To find your public IP address visit Google and type “what is my IP address” in the […]

Posted by: Matt | June 5, 2018
web-content writing

Best practice for writing for the web

People are coming to your website with a specific task in mind. When developing your content you need to keep your audience in mind to assist them to complete those tasks. Your website is always a work in progress. If you site does NOT assist in completing these tasks your website visitors will leave and […]

Posted by: Matt | January 12, 2018
ecommerce-security

How to better manage attempted online fraud on your online store

With the increase in online fraud in 2017, are you aware of how you can try to prevent it going into 2018? What different types of eCommerce fraud are there? Types of fraud can be separated into two main categories: Card not present fraud: online fraud, where card details are stolen to make payments without the […]

Posted by: Matt | December 19, 2017
Cart-Abandonment

A Beginner’s Guide to Cart Abandonment: Why It Happens & How to Fix It

If you are running an eCommerce store you know that one of the most frustrating issues facing you is cart abandonment. Shopping cart abandonment is a problem that every eCommerce business faces at one time or another. To fully grasp the prevalence and costly impact of cart abandonment in the world of eCommerce, consider the […]

Posted by: Matt | December 3, 2017
Wordpress function

Woocommerce – Disable Variable Product Price Range

I had a client want to add From to the Woocommerce variation to remove the default price: $1000 – $3000. Simply add the code below to your function.php page. You can also find this function.php file under the Appearance > Editor in WordPress admin panel. In order to remove the larger value of the price, we should add the following code […]

Posted by: Matt | July 12, 2017
Wordpress function

How to change the default WordPress email address

Have you ever noticed that on your WordPress website when you receive an email from your site it more than likely has from<[email protected]>? This can be troublesome for some as most email clients will pick this up as spam and deposit it directly into the junk folder. Simply add the below code into your functions.php […]

Posted by: Matt | April 13, 2017
analytics

Looking for some Analytics dashboards?

After working with analytics for some time I stumbled across a variety of sites offering awesome starter dashboards for free to use on your own account. Simply select the link and import it into your Google Analytics account. Please note no data is transferred to us. I will continue to list some great resources for you here […]

Posted by: Matt | April 4, 2017

Benefits of Live Chat on your website

As more and more people turn to online shopping many customers are disconnected from someone who can answer their questions in real time. Rather than watching potential customers click away from their e-commerce sites, many businesses have been adding live chat support. As it turns out, live chat has the ability to provide the convenient […]

Posted by: Matt | January 6, 2017

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