Review: The Impact of WordPress Themes on SEO and Criteria for Selecting the Best Theme

We aim to ensure that our readers can make informed decisions about their WordPress theme selection in relation to SEO success.

Introduction: WordPress Themes and SEO

WordPress themes play a significant role in how a website performs in search engine rankings. While they primarily dictate the aesthetic presentation of a website, their functionality and coding standards can significantly impact the site’s SEO. This review will delve into the details of how WordPress themes impact SEO and provide criteria for choosing the most SEO-friendly theme.

Key Impact Areas of WordPress Themes on SEO

Speed and Performance

  • Themes bloated with unnecessary features can slow down your website, negatively impacting SEO since search engines, including Google, factor in page load speed in their ranking algorithms.
  • Light, well-coded themes that prioritise speed and performance are highly recommended.

Code Quality

  • Clean, standard-compliant code is essential for SEO. Poorly coded themes can lead to technical errors, hurting your site’s visibility on search engines.
  • Quality themes should follow the latest HTML, CSS, and PHP standards, including proper use of metadata and Schema.org markup.

Mobile Responsiveness

  • A theme’s mobile responsiveness directly impacts SEO. Google employs a mobile-first indexing strategy, meaning it primarily uses a page’s mobile content for indexing and ranking.
  • Themes should be fully responsive, providing an excellent user experience across all devices.

Criteria for Selecting the Best Theme for SEO Success

Speed Optimised

  • The theme should be optimised for speed, ensuring fast page load times.

SEO-friendly Code

  • The theme’s code should follow SEO best practices and standards, including proper use of heading tags, metadata, and structured data.

Responsive Design

  • The theme must be mobile-friendly, providing a seamless user experience on all devices.

Compatibility with SEO Plugins

  • The theme should be compatible with popular SEO plugins like Yoast SEO, All in One SEO, or Rank Math, allowing for more granular control over your website’s SEO.

Regular Updates and Support

  • Regular theme updates and good developer support ensure any potential SEO issues get fixed promptly.

Review: Astra – A Theme Built for SEO Success

Among the plethora of WordPress themes available, the Astra theme stands out as an excellent choice for those prioritising SEO.


Speed and Performance

Astra excels in speed, with a default WordPress install with the Astra theme loading in less than half a second. It is lightweight and avoids bloated features, ensuring your site performs optimally.

Code Quality

Astra follows SEO-friendly coding practices. It uses the correct heading tags hierarchy, allows for the addition of metadata, and is built with Schema.org markup, enhancing your site’s visibility to search engines.

Mobile Responsiveness

Astra’s design is fully responsive, ensuring your site looks and functions well on all devices – a crucial feature considering Google’s mobile-first indexing.

Compatibility with SEO Plugins

Astra is compatible with popular SEO plugins, providing the flexibility to further optimise your site’s SEO.

Regular Updates and Support

Astra offers regular updates and excellent support, ensuring your theme stays up-to-date and any potential issues are addressed promptly.


Selecting the right WordPress theme can significantly impact your website’s SEO performance. Astra, with its emphasis on speed, SEO-friendly coding, mobile responsiveness, and SEO plugin compatibility, stands as an excellent choice. Remember, your theme is the foundation of your site – choose wisely to ensure SEO success.



Matt has been working in the web industry for over 15 years, he is also an avid mountain biker. He discovered his love for the internet years ago and has since honed his skills to keep up with the latest trends and technologies in the industry. Matt has worked with a diverse range of clients, including small businesses, non-profits, and large corporations, delivering high-quality websites. Apart from his work, Matt loves to explore the outdoors and takes every opportunity to hit the trails on his mountain bike. His commitment to his work and passion for mountain biking have earned him a reputation as a talented and well-rounded individual. If you're in need of a skilled web developer or an adventure-seeking mountain biker, Matt is the perfect fit.