10 Writing exercises to boost your small business website’s conversion rates

As a small business owner, you know that effective communication is crucial for attracting and converting potential customers. Strong writing skills can help you craft compelling website content that drives action. To assist you in sharpening your writing prowess, here are 10 writing exercises that target different aspects of your digital presence, from headlines to email campaigns. Let’s dive in!

  1. Headline Rewrite: Your headlines should grab the reader’s attention and compel them to read further. Choose an existing headline from your website or blog, and rewrite it five different ways, experimenting with different lengths, emotional appeals, and power words.
  2. Elevator Pitch: A solid elevator pitch is essential for quickly conveying your business’s unique selling proposition. Write a concise 30-second pitch that clearly communicates your business’s core message and offerings.
  3. Call-to-Action Practice: Effective CTAs inspire your readers to take action. Craft five distinct call-to-action phrases for your website or blog, testing various urgency levels, personalisation, and action words to find the most persuasive CTAs for your audience.
  4. Customer Persona Development: Understanding your target audience is key to creating tailored content. Develop detailed customer personas, including demographic information, motivations, pain points, and preferences, and use this information to inform your writing.
  5. Testimonial Showcase: Client testimonials demonstrate your business’s credibility and success. Write three different versions of a client testimonial, experimenting with different lengths, tones, and narrative styles, ensuring each version highlights your business’s unique benefits.
  6. Social Media Caption Challenge: Engaging social media captions can increase your online visibility. Draft compelling captions for your top three products or services, keeping them concise and incorporating relevant hashtags and emojis for added personality.
  7. Blog Post Outline: Informative blog posts can establish you as an expert in your field. Choose a topic relevant to your small business, and create an outline that includes a catchy title, introduction, bullet points for main ideas, and a conclusion with a call-to-action.
  8. Email Subject Line Smackdown: Enticing email subject lines can improve your open rates. Write 10 email subject lines for a promotional campaign, experimenting with varying lengths, personalisation, and urgency to discover the most effective options for your target audience.
  9. FAQ Section Revamp: A clear and concise FAQ section addresses customer concerns and builds trust. Review your website’s FAQ section, and rewrite it to ensure it’s customer-focused and easy to understand.
  10. Value Proposition Breakdown: Clearly conveying the value of your products or services can persuade potential customers to choose your business. Write a brief paragraph for each of your primary offerings, explaining the benefits it provides to clients.

Consistently practicing these writing exercises can help you develop the skills needed to create compelling website content that converts. Remember, effective communication is key to connecting with your audience and growing your small business. Start implementing these exercises today, and watch your digital presence soar!


Matt has been working in the web industry for over 15 years, he is also an avid mountain biker. He discovered his love for the internet years ago and has since honed his skills to keep up with the latest trends and technologies in the industry. Matt has worked with a diverse range of clients, including small businesses, non-profits, and large corporations, delivering high-quality websites. Apart from his work, Matt loves to explore the outdoors and takes every opportunity to hit the trails on his mountain bike. His commitment to his work and passion for mountain biking have earned him a reputation as a talented and well-rounded individual. If you're in need of a skilled web developer or an adventure-seeking mountain biker, Matt is the perfect fit.