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How to Write for the Web

Posted by: Matt | February 21, 2014

The Internet is making a tidal wave of an impact on the world today. From entrepreneurs who are tapping into its resources to make instant fortunes to the average person who loves to surf the web, it provides a wealth of information at your fingertips. Anything you want to know, any product you want to buy, or any form of entertainment is waiting online. It’s small wonder that writing is opening the door to opportunities. If you are interested in how to write for the web, take some tips on how to break into this exciting field. Anyone can write posts and articles online. The key is understanding how to do it well in order to be successful.

How to Write for the Web: It’s All About SEO

When you write pieces online and want to go viral, making sure your work circulates quickly and has a broad reach, you need to understand search engine optimization. Search engine optimization, or SEO, involves maximizing your potential online by making your writing rich in keywords that will make sure you pop up high in the ranks of Internet searches. There are companies who specialize in helping you to make sure your work will be on the first page when someone dives into the web. You can pay someone to tap into the world of SEO or learn the tricks on your own.

Be Concise

When it comes to how to write for the web properly, you need to keep it short and stick to the point. The Internet is all about instant gratification. People want to find what they need as quickly as possible, read a short blurb, and move on. If they wanted to read an entire book, they’d go to the library. Remember to get straight to the punch line.

Forget About Fluff

When readers wander across the web, they don’t want excess or hype. Trim away anything that isn’t necessary when you post your articles or blogs online. Remember that you’re not writing an essay, reporting for the newspaper, or posting a novel online. Stick to the facts and nothing but the facts.

Make it Easy to Scan

Write something that readers can skim through quickly, preferably on one page. If they have to hit next or wade through a lengthy document, you will probably lose your audience. Make it accessible.