Does your web content suck? Read our checklist
Posted by: Matt | January 5, 2015
So you have written your content for your webpage but no-one is reading it… Why you ask.
Follow our helpful web content checklist to get visitors flocking in.
Your Home Page
- Your home page is your shop front online. So treat it the same as your physical business
- Don’t waste precious pixels with a headline like Welcome at My Website.
- Have a clear call-to-action. Guide the visitor to what they are supposed to do on your page?
- Don’t push your services but focus on what your web visitors want to do.
- Minimize distractions so web visitors can quickly find what they’re looking for.
- Avoid self-indulgent blurb that nobody is interested in.
- Include an interesting image. Make a product photo clickable so people can find further information on the featured product.
Search Engine Optimisation
- Include a title tag with a maximum of 55 characters. Your title tag becomes the blue link in search results, so it’s important that it tells readers what your page is about.
- Use active words in your meta description to encourage readers to click through. The meta description is the text shown in the search results below your URL and a maximum of 155 characters is recommended.
- Make sure you use H1 tags for headlines and H2 tags for subheadings. The H1 and H2 tags indicate to search engines that these words are important.
- Be specific and answer customer questions, because it increases your chances of gaining relevant web traffic.
- Use images to help to tell the visitors what you do. So many people add images to their webpages but forget about the title or description tags.
- Add image descriptions to your images. This is good for your SEO as well as site visitors with vision impairments.
- Naming of your images is also very important. Don’t leave spaces in your images between words (example: my-lastest-image.jpg). Use a hyphen between words. search engines see the hyphen as a space compareed to an underscore or a space as this produces a %20 in the url.
A few extra tips
Get Google Analytics set up so you can measure your results and find what content is most popular. Set up goals and conversions.
Review your analytics and learn from them, change content and content placement form what you learn your visitors are doing on your site.
Include a privacy statement to explain what data you’re collecting and what you’re going to use it for.