kursor Creative Digital Design - Canberra

5 Do’s and Don’ts for Your Call to Actions for Your Website

Posted by: Matt | March 5, 2014

There are some simple Do’s and Don’ts in how to write a call to action. These are essential to maximizing visitor engagement and achieving goals. The basic idea is simplicity; design a message that shows the benefits of taking action.

Five Call to Action Mistakes

1. Do not use red.
The call to action should be associated with positives, whether conscious or otherwise. In most applications of ordinary life, red is a sign of danger in many cultures. In western countries, for example, warning lights are red. Green is similarly a color associated with a positive. Green is the usual color to indicate something is in good condition, such as a traffic signal to proceed. When considering how to write a call to action, positive associations are essential.

2. Do not hide the call to action button.
The call to action link should be bold, easy to see, and simple to use. One should avoid colors like yellow that suggest caution or alarm in favor of neutral tones.

3. Do not overload with information.
The ideal approach is to give enough information to support the action. One must minimize the need to read on the page, and one should anticipate skimming instead. The information should make a chain from beginning to action. Too many graphics and complicated navigation are examples of overload.

4. Do not ask for extra information.
The immediate reaction of the vast majority of visitors is to click away when a page requests too much personal information. The bare minimum of information needed is the maximum one should request.

5. Do not ask the visitor for a deep commitment.
For the visitor, the next simple step is preferable to one risky leap. A great phrase is to click here to learn more. Learn more is not a commitment to anything other than curiosity, it means getting more information. This is an advantageous position for a visitor interested in engaging further. To ask for a sale decision can turn an interested visitor away before the opportunity is ripe.

Five Good Call to Action Techniques- the Do List

1. Keep it simple.
The prime factor in how to write a call to action is to make the page simple and efficient. One must direct everything on the page to one goal, to obtain the desired action. This is an excellent guide for every sentence and item on the page, whether it makes it more likely that the visitor will act.

2. Make the page instantly understandable.
As soon as the page opens, the visitor with one glance should have an idea of the layout, content, and expectations. The idea of an intuitive page layout is one in which the action button is clear, and the entire process can be done on the action page rather than moving to other pages. One can offer necessary links and minimize their use. Once the visitor leaves the action page, there is a risk they will not return

3. Explain the value.
The product or service has value, and this is the reason to move forward and buy or learn more. One must make information easy to locate, and simple to understand. The idea of taking action depends entirely on the idea of value or benefit. The visitors will be far more likely to act if they understand the benefit than if they do not.

4. Highlight the best option.
When offering more than one selection, it is always a good idea to highlight the best value for the consumer. This includes discounts and incentives.

5. Fix broken links.
One must frequently check for broken links. Do check the links because few things will frustrate a visitor more than the invitation to ‘click here’ and then ‘click here’ goes nowhere.

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