kursor Creative Digital Design - Canberra

What’s more important Likes or Dollars

Posted by: Matt | December 5, 2014

Are you unsure as to what is more important when it comes to your social media?

If you look at it this way, do you just want to have more likes or dollars coming through the door?

Many people today believe that simply by having more likes on Facebook the more people they will reach. Sorry but this isn’t correct. There are many things you need to do with your business page to ensure your visitors see your posts and trust you. At any one time in the Facebook feed you will have up to 1500 posts. And you have to try to compete with all this noise taking away from your awesome offer.

How are you going to do this? You need a social media strategy.


If you don’t have any kind of strategy it simply will not work. You didn’t build your business without a business plan did you, well I hope not.

The strategy will help you to leverage the social platform to your benefit. Listen to what your visitors are saying; engage with your visitors, even if it is negative. Remember the social page is an extension of your business and so is your website. So keep it professional and up to date.

Our video shows you some important information about changes to the latest Facebook algorithm Edgerank.

A few things that need to be looked at are your Likes, Comments, Shares and Check-ins. These are just a few ways to engage with your audience.

What types of posts should you post and how often? This is the million dollar question. You should vary your posts from status updates, shared links, video and product and service promotion. You should attempt to post at least 3 times a day with varied content.

We can help you to get more out of your social media.