kursor Creative Digital Design - Canberra
Growth

What steps you can take to improve your online business

Posted by: Matt | September 3, 2015

After working in the web design space for many years I think in the past 12 months I have heard more negatives or “that won’t work” from website owners than I have heard in many years. But it’s like anything some things work for one and not for others. It’s a trial and error. Below are a few pointers and tips to help your website.

There are a few things you can implement to try to increase the revenue for your online business.

The ability to adapt your website to latest trends is vital for the success of your online business in 2015 and beyond.

Simple methods to embrace to establish your business as a success story.

  • Use live chat on your website. Why? This will allow you to discuss potential purchase with site visitors also putting you in a great position to up-sell your services or product. Depending on how many staff you will want to chat will depend on the price. Most offer a free account for 1 agent.
  • Still a big necessity in today’s web is the need to grow your email marketing list.
  • Social media, Not all businesses are going to grow to thousands of followers on one particular social media channel. The biggest in 2015 are Facebook, Instagram, Twitter and Snapchat so make the most them.

I have worked with companies that have got nowhere with Facebook but have gained many followers simply by switching to Instagram for example. It’s the same old story one thing doesn’t always work for everyone.

SEO is still important in 2015 but it is more than just adding some keywords to your page.

Keywords are by no means the be all and end all of any modern SEO campaign, but they are a major part of any strategy. They are still a big part of what the page or post is all about. Ensure that the keywords are part of all your media strategies, social media, news posts etc.

Don’t waste your valuable marketing opportunities, keep your SEO strategy at the forefront when working on your marketing campaigns.

The sales funnel.

How are you generating new leads on your business website?

The sales funnel is the easiest way to show how the leads come in and turn into revenue. Yes some site visitors are will leave your website after the inquiries stage or maybe later down the funnel.

Sales funnel

A major part of your sales funnel is getting your potential customers email address to allow you to market directly to their inbox. Once you have their email address you have the perfect opportunity to promote any service or product. Many people put all their eggs in the one basket and solely rely on Facebook marketing.

Our content management system has a newsletter system built into it saving you money as there is no need for third party systems, but if you already have   a website we can assist there as well. Take a look at our newsletter marketing page while your here.

Are you using your social media as part of your sales funnel? if not you should be.